Interview with Sebastian Perrier, Founder & Director at Neko Games
We spoke with Sebastian Perrier, Founder & Director at Neko Games, to talk about the studio’s vision, the evolution of online bingo, and how they are reshaping the genre with innovation and feline flair.
What is your vision at Neko Games and how has it evolved since the company’s foundation?
Our vision has always been to reinvent bingo-style games for modern online players through high-quality, engaging experiences. Over time, we’ve evolved by blending bingo with innovative slots mechanics, always guided by data and player feedback.
Is there some special story behind the feline theme, or should we just accept that you are a team of cat lovers?
The word “Neko” means cat in Japanese. Our brand is based on ManekiNeko lucky cat from the Japanese mythology, which also reflects our playful, curious, and independent spirit. Like cats, we like to do things our own way – especially in a slots-dominated world.
How would you describe Neko Games’ approach to game development, both creatively and technically?
We are redefining the Instant Bingo category. We combine creative storytelling and visual excellence with deep technical design and math precision to create unique, replayable bingo experiences. It’s all about striking the right balance between familiarity of the world known bingo mechanics and innovation.
What does the development process typically look like, from the initial concept to release?
It begins with market research and concept ideation, always thinking of a specific player in mind. Followed by prototyping, testing, and close collaboration between design, dev, and math teams. After certifications and fine-tuning, we launch with strong marketing support from Games Global, our exclusive distributor, to ensure operator and player traction.
What made you decide to focus on a bingo-style format rather than follow the crowd into traditional online slot development?
We saw an underserved niche with huge potential and wanted to bring something fresh to the table into a very known category as Bingo games, which was underdeveloped. Bingo gave us the canvas to innovate, engage, and differentiate ourselves in a saturated slots market.
With such a niche focus, how do you ensure your games remain relevant and competitive in the broader iGaming landscape?
We stay close to player data, explore new mechanics, and tailor games to regional preferences, particularly in Latin America. By continuously evolving our math and features, we keep our titles exciting and commercially effective.
Some of your latest releases, Hot Fireballs and Carnaval, integrate the famous Link&Win mechanic. What was the inspiration behind this innovation?
We wanted to combine the thrill of hold-and-win features with the community vibe of bingo. Link&Win offered a way to modernize our games while tapping into mechanics players already love; it is the first time ever a bingo has incorporated such mechanics
Do you see Link&Win and other slot mechanics becoming recurring features in future Video Bingo titles?
Absolutely. We believe hybridization is key, and we’re committed to integrating proven slot mechanics into our bingo DNA in ways that feel natural and fun. So we turn a game like Bingo, known and loved all over the world, with new exciting features.
Beyond Link&Win, are there any features you are currently exploring or considering integrating into your games?
Yes – we’re exploring jackpots, cascading wins, and eventually multiplayer enhancements. Our goal is to keep pushing the boundaries of what a bingo game can be.
Let’s talk about the concept you call Instant Bingo. How does it differ from traditional Video Bingo and what led to its creation?
Instant Bingo removes the classic number-call rhythm of the traditional multiplayer bingo, and delivers a faster, on-demand experience more aligned with modern play styles. It was born from the need to offer quicker sessions with high-impact features and better mobile UX.
What are some of the key innovations of Instant Bingo and how does the format improve player engagement and session longevity?
Its simplicity, speed, and rewarding bonus structure make it easy to pick up and hard to put down. By reducing friction and increasing reward frequency, Instant Bingo keeps players engaged longer and more frequently.
How have you adapted the design and math model to better suit modern player preferences and habits?
We’ve shifted to shorter, more dynamic sessions, mobile-first design, and increased hit frequency without sacrificing volatility. It’s all about making every spin (or daub!) feel meaningful and exciting.
Do you see Instant Bingo games as a way to attract a new generation of players or is it more about giving existing bingo fans a fresh experience?
It’s both – a modern gateway for newcomers and a revitalized format for long-time bingo fans. Instant Bingo bridges generations by merging familiar gameplay with modern pacing and visuals.
You’ve secured certifications for your games in Brazil. How important is that to your overall distribution and expansion strategy?
Brazil is a key market for us – it’s where bingo is culturally relevant and massively popular. Being certified there is central to our LatAm growth strategy and helps us build trust with operators and regulators alike.
Neko Games had a strong presence at major industry events like ICE London and SBC Rio. What role do these functions play in your growth and visibility?
These events are vital for building partnerships, showcasing innovation, and staying ahead of industry trends. They help us amplify our voice in a competitive landscape and connect face-to-face with the people behind the platforms.
Do you find that coming events like BIS SiGMA and SBC Miami help open new doors for genres like Video Bingo and Instant Bingo, which are still growing and catching up with traditional online slots?
Absolutely – these events create space for fresh formats like ours to shine and get noticed. They also allow us to educate the market and show how Instant Bingo games can drive engagement and increase revenue.
What’s next for Neko Games? Can players and operators expect even more innovations in bingo formats?
Yes – expect new mechanics, richer features, and some genre-blending surprises. We’re always experimenting with new ways to evolve the bingo experience into gameplay experiences never seen in the bingo category before.
Are you exploring new directions as well or are you going to stick with bingo?
Bingo is our core, but we’re open to crossing into adjacent genres if the concept feels right. Our DNA is innovation – we just happen to love expressing it through bingo.
Where do you see Neko Games and the bingo genre as a whole in the next five years?
We see bingo becoming a mainstream genre again, especially as it evolves with faster formats and modern mechanics. Neko aims to be at the forefront of that evolution, setting trends rather than following them.
Finally, if Neko Games were a cat, what kind of cat would that be?:)
If Neko Games were a cat, we’d definitely be a Manekineko – the lucky beckoning cat. Symbol of good fortune, charm, and playful energy… just like our games! ?✨
Font: Slotcatalog
Neko Games focuses on Brazil and will launch more games that connect with the local public
Mar 18, 2025 | About us, Events & Awards, Interview, Neko Games, News
Stefani Jacques, commercial executive at Neko Games, talked to GMB about the advances in the regulated market in Brazil and the importance of all the company’s games being certified in the country. She revealed that this Monday (17), new title Hot Fireballs being launched, a video bingo inspired by bingo from the 90s and adapted to the current public. Stefani spoke about Neko’s expansion plans and reinforced the commitment to Responsible Gaming.
GMB – What did you think of the SBC Summit Rio?
Stefani Jacques – Honestly, an incredible event. To be honest, it’s my first time here in Rio, my first time in the city and at the event, and I’m finding it amazing. I’ve talked to many people who have commented on how much the event has grown from one year to the next.
You can see that expectations for Brazil and Latin America are growing more and more. This is reflected in the size and importance of the event. I’m very happy to be here with Neko Games, representing and talking with all our clients and future clients.
Especially since in March you will be launching a new game. Could you tell us about this Neko Games release?
This March 17, we are launching Hot Fireballs, an instant bingo or video bingo. It’s a game inspired by Brazilian bingo halls from the late ’90s. We took this theme, which is familiar to the Brazilian audience, and created a much more modern and updated version, designed for today’s player profile. We want to provide a fun and engaging experience for players while they bet.
With Neko Games’ strong dedication to the Brazilian market, how do you evaluate the current regulatory moment in the country?
For us, this is a great moment. Our games are already certified, and since January 1st, we have seen an increase in the number of players. Previously, not all available games were certified. Now, with this certification, Brazilian players have access to reliable, modern games focused on the local market.
We have titles such as Mãe do Ouro, Carnaval, and now the new Hot Fireballs. We also offer Pachinko, which is one of our most popular games in Brazil. There are many options for the Brazilian market, and with certified games available in online casinos, we are achieving greater success.
What are Neko Games’ plans for Brazil?
Our plan is to continue focusing on Brazil and launching more games. I can’t reveal the roadmap for this year and next year, but I can guarantee that we will have amazing new releases and more titles that connect with the Brazilian audience.
Regulation in Brazil requires strict criteria. How are you handling issues such as Responsible Gaming?
We follow all necessary rules for game certification, which already ensures that they are random and reliable. Certification guarantees that the game has been tested and approved, eliminating doubts about possible alterations or fraud. This gives us peace of mind regarding Responsible Gaming concerns.
How does Neko develop games focused on Brazil? Do you have a local team to better understand Brazilian culture?
We have a team that is growing more and more due to demand. Everything starts with our CPO, Juan Córdoba, who comes up with the theme. Then, the development team, designers, and animators work together to create the game. That’s where the magic begins. In the commercial area, my role is to oversee the finished product and ensure it reaches the market.
As the head of the commercial area, do you see great business prospects in Brazil? And who do you work with directly, operators or aggregators?
We work directly with operators, but our games can also be accessed through aggregators like Games Global. Operators can acquire them through Games Global if they are connected to it, but they can also be integrated through other aggregators.
Events like this are also very important for establishing connections and helping operators obtain our products more easily. We want all operators to have our product because, unlike other game studios, we create content specifically tailored for Brazil.
Will you be at BiS SiGMA in April?
Yes, we will be there. The entire Neko Games team will be present, including our CPO, marketing directors, and management team. We consider BiS SiGMA the most important event in Latin America at the moment.
Source: Exclusive GMB
Exclusive Interview with Juan Pablo Córdoba López, Co-Founder of Neko Games®
Zona de Azar Argentina – Exclusive Interview with Juan Pablo Córdoba López, Co-Founder of Neko Games®
Argentina – 19th February 2025 www.zonadeazar.com In an exclusive interview, Juan Pablo Córdoba López, Co-Founder and Product Director at Neko Games®, discusses the main challenges and lessons learned in the certification process for the Brazilian market, as well as the strategies the company has developed to stand out in a highly competitive environment.
He also shares his vision on the evolution of Instant Bingo and the trends that will define the future of the sector.
With a strong tradition in Video Bingo and a gaming ecosystem in full transformation, Brazil has become a strategic territory for developers and operators. Neko Games® has invested in innovation and adapting its products to connect with the Brazilian audience, offering titles specifically designed to meet the preferences of local players and the needs of operators.
In this conversation, Córdoba López explains how the company has managed to position itself in a growing market, the impact of streamers on the adoption of new games, and the importance of events like EGR Buenos Aires in strengthening business relationships and consolidating its brand in the region.
Seguir Leyendo Aquí
Continuar Lendo Aquí
Continue Reading Here
2024: A year of milestones and drowth for Neko Games®
This year was a defining one for Neko Games®, and we’re thrilled to share some of the highlights that shaped our success:
Media and trends: Our Instant Bingo games gained recognition in press and social media, reaching new audiences.
Industry events: We proudly participated in the most important gatherings of the year.
Global reach: Our portfolio expanded to even more countries.
Influencer spotlight: Streamers and YouTubers made our games a must-see for their audiences.
Awards and nominations: We celebrated achievements that underscore our commitment to quality.
Team efforts: The passion and expertise of our team have been at the heart of it all.
A standout achievement was becoming one of the first studios to certify games for Brazil as of 1 January 2025, a milestone for such a crucial market in our industry. We’re also proud of the rave reviews and positive feedback our operators shared about the exceptional quality of our games.
2025, we’re ready to take it to the next level
Neko Games™ seals certification in Brazil
December 12th, 2024, Buenos Aires.
Neko Games™ announced that its titles have been officially certified for the Brazilian market. This is a significant milestone in the company’s ongoing commitment to expanding its presence in Latin America and serving the region’s rapidly growing online gaming community. The approval was granted by the eCogra lab, authorized by the Ministry of Finance to evaluate the iGaming segment in the country.
As Brazil takes significant steps towards regulating its gambling industry, Neko Games is thrilled to have its portfolio of instant bingo games certified and ready for launch. The certification ensures that Brazilian players can now enjoy Neko Games’ portfolio of titles, which have been adapted to meet local regulatory standards.
Neko Games has long recognised Brazil as a key market, creating content specifically tailored to Brazilian players. The studio’s commitment to the region began with the launch of Mae do Ouro: Golden Spirit™, its first Portuguese-language title, and Carnaval Link&Win™, inspired by Brazil’s iconic carnival.
More recently, Golden Tiger: Jackpot Fortunes™ was designed to tap into the growing popularity of Asian Fortune-themed games in Brazil.
Sebastián Perrier, Managing Director of Neko Games, commented: “Since our first launch over five years ago, Brazil has been at the heart of our strategy. This certification is a significant achievement, and we are proud to offer a wide selection of certified titles to licensed operators in Brazil. Our focus has always been on creating games that truly resonate with this market.”
The approval was granted following a thorough analysis of all aspects of Neko Games’ games by the eCogra laboratory, authorized by the Ministry of Finance to certify games, betting platforms and systems, and live gaming studios in Brazil.
As the Brazilian gaming market continues to evolve, Neko Games hopes to expand its offerings and further strengthen its position as a leader in the online bingo and casino gaming sectors in the region.
With the majority of its titles now certified for the Brazilian market, the company is ready to engage a wider audience and offer a truly localized gaming experience.
Neko Games’ certificates can be downloaded at https://neko.games/brazilian-certification/
Neko Games is an independent game studio based in Buenos Aires, specializing in redefining bingo by combining the simple mechanics of the classic game with advanced slot features to deliver an exciting new casino experience that people can trust and enjoy.
Source: GMB
Neko Games® wins silver as ‘Bingo and Lottery Provider’ at SBC Awards Latinoamérica 2024
November 15, 2024, Buenos Aires.
Neko Games®, a Buenos Aires-based studio specializing in transforming bingo mechanics into engaging online experiences, proudly announces its victory in the silver award in the ‘Bingo and Lottery Provider of the Year’ category at recent SBC Awards Latinoamérica 2024.
Stefani Jacques, Commercial Executive at Neko Games®, commented on the significance of the award: “As an independent studio with proud roots in Latin America, this is a very special moment for Neko Games®.”
“Brazil and Latin America have been important markets for us since the beginning, and we are incredibly proud to represent the region by receiving the silver award in such a competitive category. We also extend our sincere congratulations to the worthy winners, Vibra Gaming.”
This achievement reflects Neko Games®’s commitment to excellence and innovation in delivering world-class gaming experiences to players in Latin America, starting with the studio’s Brazil-focused debut release, Super Showball, in 2019, and supported by recent releases such as the Portuguese title Mãe do Ouro: Golden Spirit™ and this year’s Carnaval Link&Win™.
The SBC Awards Latinoamérica 2024 celebrated the achievements of outstanding companies in the gaming and betting industry across the region, recognizing the outstanding contributions of operators, affiliates and suppliers across multiple disciplines, including payments, marketing, platform providers and data.
Neko Games® is an independent game studio based in Buenos Aires, Argentina, specializing in redefining bingo by merging traditional gameplay with advanced slot features, delivering a trusted online casino experience.
For more information about Neko Games® and its upcoming releases, please contact:
e-mail: info@neko.games
LinkedIn: Neko Games
Source: GMB
Neko Games celebrates third consecutive nomination at the SBC Awards Latinoamerica 2024
October 28, 2024, Buenos Aires.
The independent game design and development studio Neko Games is proud to maintain its presence in the Bingo and Lottery Provider category at the prestigious SBC Awards ceremony for the third consecutive year. The SBC Summit Latinoamérica 2024 takes place this week at the Seminole Hard Rock Hotel & Casino in Miami, Florida.
Neko Games, the Buenos Aires-based Games Global studio that specialises in transforming bingo mechanics into engaging online experiences, has been shortlisted for the Bingo & Lottery Supplier of the Year at the SBC Awards Latinoamerica 2024.
Sebastian Perrier, CEO of Neko Games, commented on the nomination: “Being nominated for Bingo & Lottery Supplier of the Year at the SBC Awards for the third year running is a great deal for us. Continued recognition in such a competitive category reflects our passion for creating new and engaging gaming experiences that players trulyz enjoy.We look forward to seeing everyone in Miami again.”
Since last year’s nominations, Neko Games has expanded its portfolio with exciting new titles, including Crazy Monkey: Banana Kingdom™, which quickly became a player favorite, Mae do Ouro: Golden Spirit™, which captured the attention of Brazilian players with its localized theme and Portuguese title, and Carnaval Link&Win™, the world’s first instant bingo game to feature the popular Link&Win™ slot mechanic.
This growth, coupled with the introduction of innovative game mechanics, has further increased Neko Games’ credibility and appeal in Latin America and beyond.
SBC Summit Latinoamérica 2024 will take place October 29-31 at the Seminole Hard Rock Hotel & Casino in Miami.
Games Global is a leading developer, distributor and marketer of innovative online casino-style gaming (“iGaming”) content and integrated business-to-business solutions for iGaming operators in regulated markets globally. The company has one of the largest networks of exclusive iGaming content studios, and its 40 in-house and partner studios have developed over 1,300 proprietary games over the past 20 years.
With a market-leading offering including slots, table games, video poker, video bingo, progressive jackpots, game show games, crash games and live casino games, Games Global is a key content provider for iGaming operators, supporting the rapid growth of iGaming in regulated markets.
Neko Games is an independent games studio based in Buenos Aires, specialising in redefining bingo by fusing traditional gameplay with advanced slots features, delivering a trusted online casino experience.
Source: GMB
Sebastian Perrier (Neko Games). Pushing the boundaries of gaming creativity
October 17, 2024, Buenos Aires.
We interviewed the Founding Partner of this prominent game developer. He explains why classic formats like bingo can benefit from fresh ideas, modern design, and engaging features. Besides, he mentions the advantages of being part of Games Global’s exclusive roster of studio associates, details the most attractive products for Brazilian players, and anticipates new, exciting plans for 2025.
Could you tell us about Neko Games and its ethos on creating and delivering content?
Our ethos revolves around creating exciting, accessible, and innovative gaming experiences, with a particular focus on instant bingo. We believe that even classic formats like bingo can benefit from fresh ideas, modern design, and engaging features. Our goal is to deliver high-quality content that resonates with both new and experienced players, especially in emerging markets. We’re driven by the belief that gaming should be inclusive, fun, and culturally relevant, which is why we pay close attention to the themes and mechanics that players love while always pushing the boundaries of creativity.
Your company is part of Games Global’s exclusive roster of studio partners. What does this represent to Neko?
It has been a game-changer for Neko Games, giving us a platform to reach a much broader audience and access cutting-edge technology that allows us to keep improving our games. This partnership enhances our ability to innovate while maintaining the high standards Games Global is known for. It also offers opportunities for collaboration with other leading studios, sharing insights and staying at the forefront of industry trends, which ensures our content remains fresh, relevant, and of the highest quality. Their knowledge and expertise have been invaluable resources that have only strengthened our studio’s skills.
Given your capability in producing engaging instant bingo titles, why is this genre so popular among players?
Instant bingo strikes a perfect balance between simplicity and excitement, which is why it’s so popular. Players love it because it’s easy to understand but offers plenty of depth with thrilling bonus features and jackpots. The traditional bingo mechanics provide a sense of familiarity, while the fast-paced action and rewards keep them engaged. It appeals to a wide demographic, from newcomers to seasoned players, as it doesn’t require much learning to start and still delivers a rewarding experience.
In which way can video bingo attract the next generation of users?
To attract the next generation, video bingo needs to embrace innovation while staying true to its core appeal. Younger players are looking for more interactive and visually interesting games, so it’s important to blend traditional elements with modern features like multi-level bonuses, engaging storylines, and immersive graphics and soundtracks, similar to what you see in today’s slots and live casino games. Depending on where you are located in the world, some might perceive bingo as outdated or only for older players. We’ve made it our mission to change that perception, and we’re seeing great results. Our games are designed to be fresh and exciting, proving that bingo can be as dynamic and relevant for younger audiences as any other genre.
Bingo vertical has proven to be hugely popular in Brazil, and you recently launched a Brazilian-themed game. What was the strategy behind this move?
Brazil has always been an important market for us, and bingo is incredibly popular there. When we developed Mae do Ouro, we aimed to create a game that felt connected to the region while still having global appeal. In this sense, Mae do Ouro is inspired by a Brazilian folklore, which adds cultural significance, and the Portuguese title resonates with players in Brazil. At the same time, the game’s features -like jackpot prizes and modern instant bingo mechanics- make it exciting for players everywhere. It’s about finding that balance between local relevance and international appeal.
Your next release is Carnaval. What can players expect from this product?
With Carnaval, we’re bringing the vibrant energy and excitement of Brazil’s most famous festival to life. Players can expect visually stunning graphics that capture the essence of the celebration, along with high-energy gameplay that mirrors the lively atmosphere. The game will feature exciting bonuses and plenty of opportunities to win big, all while immersing players in the music, colors, and spirit of Carnaval. The standout feature is the Link&Win mechanic, a world-first for instant bingo, but we’ve also included other features popular in Brazil, like Whirligig Multipliers and scratchcards. It’s going to be a treat for players who love fast-paced, dynamic bingo with a festive twist.
What about other key releases in your portfolio? Why should players check them out?
Some of our key releases include Don Bingote, Amazing Pharaoh, and Crazy Monkey: Banana Kingdom, each of which offers something unique that keeps players coming back. Don Bingote stands out for its story-driven gameplay, inspired by the adventures of Don Quixote, paired with immersive graphics and rewarding jackpots. It’s particularly popular in Spanish-speaking countries like Spain and Mexico. Amazing Pharaoh was a breakthrough in terms of mechanics, being the world’s first instant bingo game to feature a free rounds bonus, something more typically seen in slots. Crazy Monkey: Banana Kingdom has been a surprise hit with operators, with many amazed by its success. The fun, playful theme of the game resonates with a wide audience, and it’s simply a joy to play. These products are great examples of how we continue to push the boundaries of instant bingo without losing sight of their purpose, delivering games that people like to try.
How is 2025 shaping up for Neko Games?
I can assure you 2025 is shaping up to be another exciting year for Neko Games. We’ve got a range of new instant bingo titles in the works, along with fresh takes on fan-favorite games. Players can expect both familiar faces and entirely new characters as we push the boundaries of what this genre can offer. We’re also updating some of our popular titles with new engines to keep gameplay fresh and engaging. While 2024 has been outstanding -with nominations for several awards and winning ‘Best Bingo Game’ at the Brazilian iGaming Summit Awards-, we’re excited to keep that momentum going into 2025. Our focus is on evolving our content, incorporating feedback, and reaching new audiences in 2024.
Font: G&M
Brazilian-themed games from Neko Games are a success, and we will soon launch one centred around Carnival.
At the recent BiS SiGMA Americas, Sebastian Perrier visited the GMB stand for an exclusive interview. The executive highlighted the importance of the new approach to video bingo in attracting younger generations to the vertical, and pointed to the success of titles with Brazilian themes. He also revealed exclusively that the new game will be centred around Carnival and the Sambadrome.
Games Magazine Brasil – What impressions did BiS SiGMA Americas leave on you, and what were Neko Games’ objectives in attending the event?
Sebastian Perrier – This event demonstrates the huge potential of the Brazilian market. We saw an incredible number of people and the quality of the event, which is improving year after year. You only have to look at the stands to see this. There are top-tier companies, not only operators, but also platform, game and payment providers. BiS SiGMA Americas has become an important place for doing business. I congratulate the organisers for achieving this.
As a major video bingo developer, how would you assess this vertical within the iGaming sector?
Bingo is in the DNA of Latin American players, and particularly Brazilian players. Bingo is something we play with our families; it is very familiar to us. It is very important to us, so we want to honour that legacy and our culture by creating the best video bingo games for the region.
And with highly engaging themes, because it is no longer simply about drawing numbers from balls. You create engaging stories. Is the goal to attract a new generation?
Yes, absolutely. Many people think bingo is for an older audience, but that is not necessarily the case. Technology has improved significantly, and we can now deliver much higher-quality games. So, we aim to bring the quality of slots to the bingo sector. When you look at our games, you will find excellent sound, visuals and first-class themes.
Argentina is experiencing significant growth in both the number and average value of players.
15 abril 2024, Buenos Aires.
Juan Pablo Córdoba es el CPO y Cofundador de Neko Games, pero también ha sido el Managing Director de Argentina para Betsson, y tuvo varios puestos de liderazgo en varias empresas para operadores en LATAM.
Con más de 15 años de experiencia en el mundo del online betting y las necesidades y tendencias de la industria, Juan Pablo Córdoba es un experto no solo en encontrando nuevos métodos para mejorar varios productos, especialmente el Bingo, sino también es una voz de experiencia sobre la región.
Juan Pablo Córdoba se sentó con IGF y habló de lo que está ofreciendo Neko Games como también dando su visión del mercado latinoamerica en este momento.
IGF: ¿Cuando un operador te viene a consultar, generalmente que es lo que buscan saber, estudios de mercados, tendencias?
JPC: Los clientes de Neko suelen consultar información sobre la performance de nuestro portfolio y diferenciación con la competencia, pero por sobre todo buscan entender de qué manera nuestros juegos pueden ayudarlos a alcanzar sus objetivos de negocio. En Neko, contamos con KPIs y una estructura de reporting que ayuda a los clientes a resolver estas dudas, demostrando particular interés por los altos niveles de retención de jugadores que generan nuestros juegos, y en cómo al mismo tiempo logran maximizar el valor promedio de cada jugador.
IGF: Tienes muchos años trabajando en lo que es el Bingo, siempre fue un producto importante para proveedores y white labels, Pero siempre fue asociado con edades mas grandes, ¿Que está haciendo los productos de Bingo para competir digamos con la creciente ola de Apuestas Deportivas y Esports que es donde esta los usuarios más jóvenes?
JPC: Aunque el bingo ha sido tradicionalmente asociado con un público más adulto, en Neko siempre comprendimos el potencial que tiene desde su simpleza y accesibilidad a todo tipo de jugadores, y es gracias a este criterio que desde el inicio decidimos innovar en la categoría para renovarla y alcanzar a una audiencia más amplia.
En efecto, los “instant bingos” que desarrollamos apuntan a combinar esa simplicidad del bingo tradicional con la emoción y mecánicas exitosas de los slots, acompañado de una experiencia gráfica y mejora tecnológica necesaria, y manteniendo los altos estándares de eficiencia y performance que el mercado online hoy demanda. Esta combinación nos permite generar una oferta de entretenimiento que consecuentemente atrae tanto a jugadores tradicionales como a jóvenes que buscan emociones y desafíos cada vez más intensos.
IGF: ¿Cómo ves el mercado de LATAM ahora con las regulaciones pendientes y un futuro bastante prometedor?
JPC: Veo un futuro prometedor para el mercado de LATAM por dos razones principales: En primer lugar, la maduración y evolución continua de jugadores, proveedores y operadores están consolidando la industria como una oferta sólida de entretenimiento, estableciendo las bases para un crecimiento potencial a corto plazo.
A su vez, los procesos regulatorios en curso en nuestros países están avanzando de manera diversa pero efectiva, trazando un camino hacia una industria más regulada y robusta. Estos factores, combinados con la entrada y consolidación de actores clave, a mi criterio prometen impulsar el crecimiento exponencial del mercado que todos esperamos.
IGF: ¿Qué mercado de LATAM te parece que va explotar que no sea Brasil?
JPC: Además de Brasil, Argentina está experimentando un crecimiento significativo en la cantidad y el valor promedio de jugadores. Este crecimiento, junto con los nuevos marcos regulatorios en desarrollo en varias provincias y la madurez de aquellas que ya regularon, posiciona a Argentina como uno de los mercados más prometedores de la región. Por otro lado, Perú, con su proceso regulatorio en marcha, promete ser un mercado de crecimiento exponencial a corto/medio plazo, a pesar de ya contar con cifras interesantes. Finalmente, México a mi criterio continúa siendo un mercado a mirar que, con algunos ajustes, podría consolidarse como uno de los más importantes no solo en la región sino también a nivel mundial.
IGF: ¿Qué te parece la llegada de Better Collective al mercado LATAM, teniendo en cuenta que compró varios medios en la región, que puede significar eso para la competitividad?
JPC: La llegada de un líder en la industria como Better Collective al mercado latinoamericano señala un creciente interés en la región y evidencia el camino hacia su consolidación como uno de los mercados más importantes a nivel global. A su vez, sin duda potenciará la competitividad, incentivando a las empresas locales a innovar y perfeccionar sus ofertas para mantenerse competitivas.
Lee la nota completa en IGamingFuturo.