October 17, 2024, Buenos Aires.
We interviewed the Founding Partner of this prominent game developer. He explains why classic formats like bingo can benefit from fresh ideas, modern design, and engaging features. Besides, he mentions the advantages of being part of Games Global’s exclusive roster of studio associates, details the most attractive products for Brazilian players, and anticipates new, exciting plans for 2025.
Could you tell us about Neko Games and its ethos on creating and delivering content?
Our ethos revolves around creating exciting, accessible, and innovative gaming experiences, with a particular focus on instant bingo. We believe that even classic formats like bingo can benefit from fresh ideas, modern design, and engaging features. Our goal is to deliver high-quality content that resonates with both new and experienced players, especially in emerging markets. We’re driven by the belief that gaming should be inclusive, fun, and culturally relevant, which is why we pay close attention to the themes and mechanics that players love while always pushing the boundaries of creativity.
Your company is part of Games Global’s exclusive roster of studio partners. What does this represent to Neko?
It has been a game-changer for Neko Games, giving us a platform to reach a much broader audience and access cutting-edge technology that allows us to keep improving our games. This partnership enhances our ability to innovate while maintaining the high standards Games Global is known for. It also offers opportunities for collaboration with other leading studios, sharing insights and staying at the forefront of industry trends, which ensures our content remains fresh, relevant, and of the highest quality. Their knowledge and expertise have been invaluable resources that have only strengthened our studio’s skills.
Given your capability in producing engaging instant bingo titles, why is this genre so popular among players?
Instant bingo strikes a perfect balance between simplicity and excitement, which is why it’s so popular. Players love it because it’s easy to understand but offers plenty of depth with thrilling bonus features and jackpots. The traditional bingo mechanics provide a sense of familiarity, while the fast-paced action and rewards keep them engaged. It appeals to a wide demographic, from newcomers to seasoned players, as it doesn’t require much learning to start and still delivers a rewarding experience.
In which way can video bingo attract the next generation of users?
To attract the next generation, video bingo needs to embrace innovation while staying true to its core appeal. Younger players are looking for more interactive and visually interesting games, so it’s important to blend traditional elements with modern features like multi-level bonuses, engaging storylines, and immersive graphics and soundtracks, similar to what you see in today’s slots and live casino games. Depending on where you are located in the world, some might perceive bingo as outdated or only for older players. We’ve made it our mission to change that perception, and we’re seeing great results. Our games are designed to be fresh and exciting, proving that bingo can be as dynamic and relevant for younger audiences as any other genre.
Bingo vertical has proven to be hugely popular in Brazil, and you recently launched a Brazilian-themed game. What was the strategy behind this move?
Brazil has always been an important market for us, and bingo is incredibly popular there. When we developed Mae do Ouro, we aimed to create a game that felt connected to the region while still having global appeal. In this sense, Mae do Ouro is inspired by a Brazilian folklore, which adds cultural significance, and the Portuguese title resonates with players in Brazil. At the same time, the game’s features -like jackpot prizes and modern instant bingo mechanics- make it exciting for players everywhere. It’s about finding that balance between local relevance and international appeal.
Your next release is Carnaval. What can players expect from this product?
With Carnaval, we’re bringing the vibrant energy and excitement of Brazil’s most famous festival to life. Players can expect visually stunning graphics that capture the essence of the celebration, along with high-energy gameplay that mirrors the lively atmosphere. The game will feature exciting bonuses and plenty of opportunities to win big, all while immersing players in the music, colors, and spirit of Carnaval. The standout feature is the Link&Win mechanic, a world-first for instant bingo, but we’ve also included other features popular in Brazil, like Whirligig Multipliers and scratchcards. It’s going to be a treat for players who love fast-paced, dynamic bingo with a festive twist.
What about other key releases in your portfolio? Why should players check them out?
Some of our key releases include Don Bingote, Amazing Pharaoh, and Crazy Monkey: Banana Kingdom, each of which offers something unique that keeps players coming back. Don Bingote stands out for its story-driven gameplay, inspired by the adventures of Don Quixote, paired with immersive graphics and rewarding jackpots. It’s particularly popular in Spanish-speaking countries like Spain and Mexico. Amazing Pharaoh was a breakthrough in terms of mechanics, being the world’s first instant bingo game to feature a free rounds bonus, something more typically seen in slots. Crazy Monkey: Banana Kingdom has been a surprise hit with operators, with many amazed by its success. The fun, playful theme of the game resonates with a wide audience, and it’s simply a joy to play. These products are great examples of how we continue to push the boundaries of instant bingo without losing sight of their purpose, delivering games that people like to try.
How is 2025 shaping up for Neko Games?
I can assure you 2025 is shaping up to be another exciting year for Neko Games. We’ve got a range of new instant bingo titles in the works, along with fresh takes on fan-favorite games. Players can expect both familiar faces and entirely new characters as we push the boundaries of what this genre can offer. We’re also updating some of our popular titles with new engines to keep gameplay fresh and engaging. While 2024 has been outstanding -with nominations for several awards and winning ‘Best Bingo Game’ at the Brazilian iGaming Summit Awards-, we’re excited to keep that momentum going into 2025. Our focus is on evolving our content, incorporating feedback, and reaching new audiences in 2024.
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